BigTime Creative Shop

Can't lose this fightThe first Anime Music Video ever done for boxing

This work pushes the boundaries of traditional sports promos, transforming a fight announcement into an emotionally charged cinematic experience.

LIA Award

Bronze – LIA 

Rather than relying on typical fight footage, we crafted a rich, story-driven anime-inspired music video, something never before seen in boxing. Top anime artists crafted a seamless blend of styles, using fluid animation, bold colors, and surreal transitions to depict the subconscious fears of the fighters. Every frame pulsed with emotion. The lyrics and melodies echo the fighters’ resilience, perfectly synchronized with the animation’s highs and lows.

Client: Riyadh Season

Agency: BigTime Creative Shop

Production House: Psyop

Animation Studio: Le Cube


Chairman of GEA: H.E. Turki Alalshikh

Chief Executive Officer: Mohammed Sehly (BigTime)

Chief Creative Officer: Rayyan Aoun (BigTime)

Agency Producer: Inas Nagy (BigTime)

Senior Art Director: Gustavo Martins

Senior Business Director: Ziad Chehab

Social Media Director: Nael Girgis

Creative Operation Director: Ehab Armanious

 

Director: Santiago Oddis