Info

Mohammed is a CEO with creative background from Saudi Arabia, who ranks among the top 5 most awarded ECDs in MEA and Top 100 internationally by the World Creative Rankings 2023 when he was the Regional Executive Creative Director of Leo Burnett.

During his 10 years at Leo Burnett in Saudi Arabia, he has served as jury at Cannes Lions, Art Director’s club, One Show, Dubai Lynx, Ciclope and New York festival and received coveted accolades and shortlists from the world's most prestigious award shows for the first time for his office and some of them for Saudi Arabia, including Cannes Lions, The One Show, Art Director's Club, EPICA, CLIO, Dubai Lynx, Loeries, AdFest, New York Festivals, Gerety, Effie's, Caples, and many others.

He’s known for creating work that sparks positive conversations around important causes and received coverage from the world’s most prestigious media outlets such as CNN, The Economist, EuroNews, GQ, France24, Barron’s, AlArabiya, Sputnik, Konbini, RT, Sozcu, Harper's Bazar, Arab News, Yahoo news, LBB, Campaign Magazine, The Drum, Adage, The Stable, Adweek, Club de Criação, Culture Pub, Creapills, L’ADN, Adobo, TrendHunter, Design Taxi, Behance featured collection, and Lürzer’s archive cover nomination 2022.

With extensive experience in developing remarkable campaigns and brand building for companies such as ARAMCO, IKEA, HSBC, Zain, PIF, McDonald's, Saudia, Tide, Sanofi, and many more, Mohammed had the opportunity to launch one of Saudi Arabia's most promising destinations: AlUla, for which he coined its regional proposition "The World's Masterpiece" and created all its campaigns to date.

Originally from Lebanon, Aoun has been getting under the skin of consumers in the Middle East and North Africa region since reading Graphic Design at the American University of Beirut. After graduating in 2004 he began building his creative reputation at J. Walter Thompson Dubai, before taking up the challenge of Creative Director with J. Walter Thompson Riyadh, in 2011. Aoun has worked across diverse business sectors including banking, food & beverage, telecommunications, aviation, luxury and FMCG.

In Saudi Arabia - which was widely perceived as an ultra-challenging market in which to work - Aoun discovered that restrictions actually brought a unique set of opportunities for the creative. Campaign by campaign, he has helped J. Walter Thompson spearhead a remarkable new benchmark for the quality of work to expect from the Kingdom; and award by award, he has supported a change in the global industry’s perception of what the Kingdom is capable of achieving.

His brave and groundbreaking work has been recognized at international and regional award shows making Wunderman Thompson Saudi Arabia the most awarded agency in the Kingdom. He achieved the first-ever Dubai Lynx Grand Prix and Silver Cannes Lion of any agency in Saudi Arabia; and in 2019 he won the region’s first ever Glass Grand Prix at Dubai Lynx.

Aoun regularly speaks at Saudi universities, businesses and schools on innovation in the communications industry. He served as a jury member in various local and international shows.